The Side Hustle Method for Boosting Your Personal Brand

The Side Hustle Method for Boosting Your Personal Brand Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune. Jim RohnIn my work as a resume writer, career coach, and senior manager, I spend a lot of time working with people on how they can improve their careers. Too often, theres a disconnect between their actions and the companys bottom line. Many feelthat if they put in their40 hours a week, they should get 10 percent raises each year and be promoted because theyrea hard worker and a good rolle.Really?I know it should no longer shock me, but it does. How can someone not see that if you generate results for the company beyond what youre being paid, youll progress. If you dont, you wont.So, if just showing up and putting in the minimum time and effort doesnt get you there, what do you need to do to quickly progress in your career?You need to start thinking of yourself as a business.Brian Tracy, the proli fic self-help and business author, wrote, The basic rule for success in your life, your work, and your career is for you to see yourself as the president of your own personal services corporation.What you do beyond the standard 40 hours that the company pays you to work for them is where personal growth, increased value, and heightened visibility (your personal brand) are created.Working more hours is a part of the equation. Getting in early and leaving late is certainly a tactic that can pay off in the short term. It increases your visibility to management and shows you have the drive to succeed. But without a strategy behind it, youre destined for burnout.What Is Your Side Hustle?What I suggest is something that has become more common in todays topsy-turvy business environment the side hustle.Maybe youknow a coworker who is also an Uber or Lyft driver. Maybe theyre abartender or waitress after work. Maybe they have a cool side business based on their interests. They tell you the c ool stories that they hear or live each day while doing theirside hustles. But side hustles dont justcreate stories they build skills that translate to a personsday job as wellKnowledge of supply and demandSales skillsPeople skills/communicationCash flow managementTime managementTaxesProject managementIn thegig economy, there are hundreds of ways to earn money on the side. These gigs can alsobring you back to the core elements of business namely, the connectionbetween what you do and sales, the lifeblood of any company.Your Real-Life Business EducationBy getting a hands-on education in business 101 by way of your side hustle (or even just by taking a similar approach to your work at your day job), you can revitalize your passion and jump-start your career.Your side hustle diversion will re-energize you, and youll begin to notice opportunities to create value in your day job as well. People will start to ask you for advice. Youll share your stories and become ago-to person. Opportu nities to lead new projects and company initiatives will start flowing your way.As this all happens, your personal brandwill grow in prominence. Youll begin to identify and execute high-value actions that boost the companys bottom line. As you take action and document yoursuccesses, youll find you can communicate your valuethroughout the year and especially at annual review time.And guess what who do you think will get the raise this year? Who do you think will get the bonus? Will it be the person putting in their 40 hours and thenheading home to hit the couch, pop open a beer, and watch the latest sitcom for the rest of the night?Or will it be you, the person who is working on themselves and the business the person working on their career and creating more value on their own than a handful of punch-the-clock employees could?You be the judge.Mike McRitchie has more than 20 years of experience managing wireless telecom buildouts for all the major U.S. carriers. He uses the knowled ge gained fromrunning projects and managing consulting business operations to help tech project managers, mid-tier executives, and those who want something more from their careers. Connect with Mike on LinkedIn, Twitter, or Facebook.